A bed set comparable in specifications to, but under a different name than, the bed set mentioned above, appears practically every week in the advertisements of one the area’s largest discount bedding chains. Its sale price is changed only when legally necessary to avoid becoming its regular price (approximately two weeks per year). In each advertisement, the Final Set Price is $629.00, in queen size. In the phony Double Coupon promotion, the regular set price is $869.00. After deducting the phony double coupon, worth a whopping $240.00, the Final Set Price is $629.00. In the phony Free Box Spring promotion, when the Mattress is purchased at $629.00, the Box Spring is Free! Again, the Final Set Price is $629.00. In yet another variation of the phony Coupon promotion, the phony Coupon is worth only $120.00. The Regular Set Price is now listed at only $749.00. After deducting the phony $120.00 coupon, the Final Set Price is still (you guessed it) $629.00. ($629.00 amounts to 55% off Macy’s Regular Price).